The PMM Guide

Product Marketing Getting Started Guide

A detailed overview of tech PMM jobs written by PMM leads with experience at Google, Uber and Salesforce

Kenton Kivestu, ex-Google, ex-BCG, Founder at RocketBlocks
Published: November 10, 2020

If you're considering a career in product marketing at a tech company, this guide will point you in the right direction.

Our Guide is organized into three key sections which will help you build your knowledge from the basics all the way through how to ace your interviews.

  1. The PMM role basics
  2. Details of the PMM function
  3. PMM interviews: what to expect and how to prep

Learn from PMM experts

As you navigate through, your Guides will be product marketing experts from leading tech companies like Google, Uber, PayPal and Salesforce.

Betweem them, they've got 30+ cumulative years of product marketing experience and have extensively documented their thoughts, insights and examples in this Guide to bring the role of a PMM to life for you.

Anna Wiggins

Sr. Director PMM at BlueVine, ex-Google, ex-PayPal

Francisco Bram

Head of PMM, Uber for Business, Uber Eats Merchants, Uber Health

Al Dea

Sr. PMM at Salesforce, ex-Deloitte Digital

Key questions we'll answer

Still not sure if this Guide has the answers you need? Here's a quick sample of the questions we'll tackle:

Ready to jump in? Click "Get started" below to start learning about the PMM role, how it varies by company type, what sets a great PMM apart among many other topics.

P.S. Are you preparing for PMM interviews?

Real interview questions. Sample answers from PMM leaders at Google, Facebook, Amazon, Uber, PayPal and more. Plus study sheets on key concepts like positioning, GTM & more.