Blockbuster Bluey

Blockbuster Bluey

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Blockbuster Bluey

Written by the Experts at RocketBlocks
Published: 01-08-2025
Blockbuster Bluey

Blockbuster Bluey

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Overview

Disney is planning to maximize the box office success of a feature film based on the hit TV show Bluey, scheduled for a 2027 release. Aiming to surpass $1.7 billion in box office revenue, they seek guidance on effective marketing, strategic release timing, and leveraging the existing fan base. The film targets families with young children, focusing on US, Europe, and Australia for optimal performance.

Formats available

Typed mock interview

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Case info

Difficulty

Beginner

Case type

Market entry, Competitive response, Market sizing

Industry

Entertainment and media

Company

Disney

Geography

Global

Additional info

Includes charts and/or data analysis


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