Blockbuster Bluey
YOUR ATTEMPTS
Blockbuster Bluey
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Blockbuster Bluey
YOUR ATTEMPTS
Overview
Disney is planning to maximize the box office success of a feature film based on the hit TV show Bluey, scheduled for a 2027 release. Aiming to surpass $1.7 billion in box office revenue, they seek guidance on effective marketing, strategic release timing, and leveraging the existing fan base. The film targets families with young children, focusing on US, Europe, and Australia for optimal performance.
Formats available
Typed mock interview
Peer practice PDF
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Case info
Difficulty
Beginner
Case type
Market entry, Competitive response, Market sizing
Industry
Entertainment and media
Company
Disney
Geography
Global
Additional info
Includes charts and/or data analysis
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