Mary Mac's
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Overview
Mary Mac’s Tea Room is a beloved Atlanta restaurant known for its Southern comfort food and loyal customer base. With its current location at full capacity, the leadership team is exploring growth options. They are considering a new location, opening a ghost kitchen for delivery, as well as selling pre-made meals through local grocery stores. The candidate must assess each option’s tradeoffs and recommend a strategic path forward.
Formats available
✍️ Self-paced case
📄 Peer practice PDF
Case info
Difficulty
Intermediate
Case type
Growth
Industry
Food and beverage
Geography
North America, USA, Atlanta
Additional info
Includes charts and/or data analysis
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