Mary Mac's

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Mary Mac's

Written by Tessa Peerless
Published: 05-22-2025

Overview

Mary Mac’s Tea Room is a beloved Atlanta restaurant known for its Southern comfort food and loyal customer base. With its current location at full capacity, the leadership team is exploring growth options. They are considering a new location, opening a ghost kitchen for delivery, as well as selling pre-made meals through local grocery stores. The candidate must assess each option’s tradeoffs and recommend a strategic path forward.

Formats available

✍️ Self-paced case

📄 Peer practice PDF

🎥 Expert video

Case info

Difficulty

Intermediate

Case type

Market entry, Growth

Industry

Food and beverage

Geography

North America, USA, Atlanta

Additional info

Includes charts and/or data analysis


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