Track to the future
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Overview
Brightline, a private high-speed rail company, is evaluating whether to expand service to either the Texas Triangle or Southern California. The case explores projected demand, competition, construction costs, regulatory risk, and financial return. Candidates must analyze exhibits, calculate potential revenue, weigh strategic and operational risks, and recommend a market entry strategy aligned with Brightline’s budget and long-term growth objectives.
Formats available
✍️ Self-paced case
📄 Peer practice PDF
🎥 Expert video
Case info
Difficulty
Intermediate
Case type
Market entry
Industry
Travel, tourism and transportation
Geography
North America, USA
Additional info
Includes charts and/or data analysis
Video mock interview with Experts
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