Pacing profits
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Overview
Strava, the leading social fitness platform, is under pressure to increase monetization without sacrificing user growth. As the company explores pricing, partnerships, and product strategy, a deeper strategic risk emerges. In this case, candidates must analyze growth opportunities, identify platform vulnerabilities, and recommend a sustainable path forward in an increasingly competitive fitness ecosystem.
Formats available
✍️ Self-paced case
📄 Peer practice PDF
Case info
Difficulty
Intermediate
Case type
Growth
Industry
Technology and telecommunications
Geography
Global
Additional info
Includes charts and/or data analysis
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