Pacing profits

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Pacing profits

Written by Matthew Calvert
Published: 11-24-2025

Overview

Strava, the leading social fitness platform, is under pressure to increase monetization without sacrificing user growth. As the company explores pricing, partnerships, and product strategy, a deeper strategic risk emerges. In this case, candidates must analyze growth opportunities, identify platform vulnerabilities, and recommend a sustainable path forward in an increasingly competitive fitness ecosystem.

Formats available

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Case info

Difficulty

Intermediate

Case type

Growth

Industry

Technology and telecommunications

Geography

Global

Additional info

Includes charts and/or data analysis


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Matthew Calvert | Mid Career Expert

Director at Kairos Aerospace (BizDev & Strategy at ClimateTech startup)


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