Prime risk
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Overview
UPS is one of the world’s largest parcel delivery companies and a long-time logistics partner to Amazon. But as Amazon builds out its own delivery fleet and profitability concerns grow, UPS is questioning whether the relationship still makes sense. The candidate must evaluate the financial trade-offs, competitive risks, and strategic alternatives to recommend whether UPS should scale back, maintain, or deepen the partnership.
Formats available
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Case info
Difficulty
Advanced
Case type
Competitive response
Industry
Travel, tourism and transportation
Company
UPS, Amazon
Geography
North America, USA
Additional info
Includes charts and/or data analysis
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