Turbulence at Skyjet
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Overview
SkyJet Airlines is a major U.S. carrier that has seen its customer satisfaction scores drop sharply over the past year, even as competitors have held steady or improved. The CEO asks you to diagnose the drivers of the decline, quantify the impact, and recommend actions to improve satisfaction and protect revenue.
Formats available
✍️ Self-paced case
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Case info
Difficulty
Advanced
Case type
Strategy, Growth
Industry
Travel, tourism and transportation
Geography
North America
Additional info
Includes charts and/or data analysis
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