Leak in the pipeline

Leak in the pipeline

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Leak in the pipeline

Written by Abigail Doeksen
Published: 05-14-2026
Leak in the pipeline

Leak in the pipeline

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YOUR ATTEMPTS

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Overview

FieldCore is a leading ERP software platform for trade businesses: HVAC, plumbing, electrical, and more. After rapid growth from 2020 to 2023, growth has decelerated sharply. Management suspects it overhired and is weighing headcount reductions. At the same time, AI-native competitors are emerging. The CEO wants a clear answer on two questions: should we cut headcount, and if so, how? And how should we reposition for the AI era?

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Case info

Difficulty

Beginner

Case type

Growth, Strategy

Industry

Technology/SaaS

Geography

Global

Additional info

Includes charts and/or data analysis


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