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FieldCore is a leading ERP software platform for trade businesses: HVAC, plumbing, electrical, and more. After rapid growth from 2020 to 2023, growth has decelerated sharply. Management suspects it overhired and is weighing headcount reductions. At the same time, AI-native competitors are emerging. The CEO wants a clear answer on two questions: should we cut headcount, and if so, how? And how should we reposition for the AI era?
📄 Peer practice PDF
Difficulty
Beginner
Case type
Growth, Strategy
Industry
Technology and telecommunications
Geography
Global
Additional info
Includes charts and/or data analysis
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