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Your client is VisitScotland, a governmental agency charged with managing tourism to Scotland. Help your client increase the number of tourist visits to the country in a given year.
📄 Peer practice PDF
🎥 Expert video
Difficulty
Beginner
Industry
Public sector, non-profits and NGOs
Case type
Growth
Geography
Europe, UK, Scotland
Additional info
Includes charts and/or data analysis
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