Hot seat at Chili's
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Overview
Chili’s, once a beloved brand globally and a dominant force in casual dining, is facing slowing traffic, rising costs, and shifting consumer preferences. This case explores how the brand can reignite growth by reimagining its value proposition, optimizing operations, and tapping into wider trends. With bold and intelligent strategic moves, Chili’s has the potential to reclaim its sizzle and thrive in an increasingly competitive and dynamic casual dining landscape.
Formats available
✍️ Self-paced case
📄 Peer practice PDF
Case info
Difficulty
Intermediate
Case type
Profitability
Industry
Food and beverage
Geography
North America, USA
Additional info
Includes charts and/or data analysis
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