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Stella's Stardom | Media & entertainment profitability case | Full practice case PDF
Entertainment and media, Market entry
Your client is Stella Harmony, a pop sensation. She is recognized as one of the most successful artists of the last 20 years, with millions of fans around the world. She is debating between two options for what to do next: either a world tour, performing at stadiums across the globe or staying home to write a new album. How would you approach this problem?
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