Main Street Decision
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Overview
Your friend and aspiring entrepreneur is deciding between opening an ice cream parlor and a bookstore on the mainstreet of her home town. Help her decide which choice is best.
Formats available
📄 Peer practice PDF
🎥 Expert video
Case info
Difficulty
Beginner
Industry
Retail
Case type
Market entry
Geography
North America, USA
Additional info
Includes charts and/or data analysis
Video mock interview with Experts
💡
Tip: Try cases on your own before watching Expert videos to maximize learning.
Featured Experts
Abigail Doeksen | Mid Career Expert
Private Equity Principal | Ex-BCG
Ashwin Shetty | Mid Career Expert
Ex Bain Manager, Ex Deloitte Director
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