Click the image to download

Main Street Decision | Retail market entry case | Full practice case PDF

Retail, Market Entry

Your friend and aspiring entrepreneur is deciding between opening an ice cream parlor and a bookstore on the mainstreet of her home town. Help her decide which choice is best.

P.S. Are you preparing for consulting interviews?

Real interview drills. Sample answers from ex-McKinsey, BCG and Bain consultants. Plus technique overviews and premium 1-on-1 Expert coaching.

Return to all cases