F1's American overdrive
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Overview
Formula 1 has experienced explosive U.S. popularity growth over the past several years, fueled in part by the success of Netflix's Drive to Survive. With races already established in Austin, Miami, and Las Vegas, F1 is now looking to add a fourth American venue to its calendar. Your firm has been engaged to evaluate potential host cities and determine whether F1 should pursue a dedicated circuit build or a street race format — weighing financial, logistical, and strategic factors to deliver a clear site recommendation.
Formats available
📄 Peer practice PDF
Case info
Difficulty
Intermediate
Case type
Market entry, Strategy
Industry
Entertainment and media
Company
Formula 1
Geography
North America, USA
Additional info
Includes charts and/or data analysis
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