Charging Into Southeast Asia
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Overview
As of 2026, BYD faces significant growth headwinds in its primary Chinese market, prompting a strategic push to increase overseas sales. Southeast Asia is an attractive target due to rising demand, a growing middle class, and supportive EV policies. However, the region presents notable challenges, including fragmented regulations, limited charging infrastructure, and competition from strong incumbent brands. This case examines BYD’s efforts to reduce its domestic reliance through international expansion.
Formats available
📄 Peer practice PDF
Case info
Difficulty
Advanced
Case type
Market entry
Industry
Automotive and mobility
Company
BYD
Geography
Asia
Additional info
Includes charts and/or data analysis
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