Grab and go
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Overview
Grab, Southeast Asia’s leading ride-hailing platform, is pursuing its ambition to become the region’s everyday superapp. With strong positions in mobility, food delivery, and fintech, Grab is now evaluating a push into grocery services in core markets like Singapore and Malaysia. The candidate must assess whether entering the grocery vertical will accelerate Grab’s superapp strategy or risk overextension in an increasingly competitive space.
Formats available
✍️ Self-paced case
📄 Peer practice PDF
🎥 Expert video
Case info
Difficulty
Intermediate
Case type
Market entry
Industry
Food and beverage
Geography
Asia
Additional info
Includes charts and/or data analysis
Video mock interview with Experts
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