Grab and go
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Overview
Grab, Southeast Asia’s leading ride-hailing platform, is pursuing its ambition to become the region’s everyday superapp. With strong positions in mobility, food delivery, and fintech, Grab is now evaluating a push into grocery services in core markets like Singapore and Malaysia. The candidate must assess whether entering the grocery vertical will accelerate Grab’s superapp strategy or risk overextension in an increasingly competitive space.
Formats available
📄 Peer practice PDF
Case info
Difficulty
Intermediate
Case type
Growth
Industry
Travel, tourism and transportation
Geography
Asia
Additional info
Includes charts and/or data analysis
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