Shaking up Coca-Cola

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Shaking up Coca-Cola

Written by Ben Wilson
Published: 05-22-2025

Overview

Coca-Cola, a global leader in the beverage industry, is reassessing its product innovation strategy after mixed results from recent flavor launches. Facing rising competition from nimble startups and changing consumer preferences, the company is exploring where and how to place its next product bet. Your task is to analyze market trends, consumer behavior, and geographic opportunities to recommend Coca-Cola’s next product launch strategy.

Formats available

✍️ Self-paced case

📄 Peer practice PDF

🎥 Expert video

Case info

Difficulty

Intermediate

Case type

Market entry

Industry

Food and beverage

Company

Coca-Cola

Geography

Global

Additional info

Includes charts and/or data analysis


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Ben Wilson | Mid Career Expert

Director at Alvarez & Marsal | ex-EY-P

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Director at Kairos Aerospace (BizDev & Strategy at ClimateTech startup)


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