Shaking up Coca-Cola
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Overview
Coca-Cola, a global leader in the beverage industry, is reassessing its product innovation strategy after mixed results from recent flavor launches. Facing rising competition from nimble startups and changing consumer preferences, the company is exploring where and how to place its next product bet. Your task is to analyze market trends, consumer behavior, and geographic opportunities to recommend Coca-Cola’s next product launch strategy.
Formats available
✍️ Self-paced case
📄 Peer practice PDF
Case info
Difficulty
Intermediate
Case type
Market entry
Industry
Food and beverage
Company
Coca-Cola
Geography
Global
Additional info
Includes charts and/or data analysis
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