Empty seats at FIFA
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Overview
The 2026 FIFA World Cup’s use of dynamic ticket pricing has sparked major controversy, with Scotland’s First Minister publicly criticising FIFA for making tickets unaffordable for loyal supporters. Closer to home, Deepdale FC, a mid-table Championship club, is watching 20–30% of seats go unsold for midweek fixtures. The CEO wants to know whether dynamic pricing would fill those seats or damage fan loyalty. If not pricing, what else could help.
Formats available
📄 Peer practice PDF
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Case info
Difficulty
Beginner
Case type
Pricing, Strategy
Industry
Entertainment and media
Geography
Europe, United Kingdom
Additional info
Includes charts and/or data analysis
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