The colorful profits
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Overview
Your client is a chemicals conglomerate and you have been engaged by a VP whose division has been faltering in the face of more innovative competitors. The VP believes that a new product that they have recently released after 18 months in R&D may be her key to returning the segment to growth. You will need to help the VP evaluate manufacturing options for launching this product.
Formats available
✍️ Self-paced case
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Case info
Difficulty
Advanced
Industry
Manufacturing
Case type
Market analysis
Geography
North America, USA
Additional info
Includes charts and/or data analysis
Video mock interview with Experts
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