Furnishing the future
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Overview
Williams-Sonoma, an $8B premium home retailer, is evaluating how to deploy AI agents to modernize its customer experience. With 40% of annual volume concentrated in an 8-week Holiday window, leadership must decide whether to Buy, Build, or Partner to launch AI before peak season. Candidates must assess financial impact, execution feasibility, and strategic risk to recommend the optimal path forward.
Formats available
📄 Peer practice PDF
Case info
Difficulty
Advanced
Case type
Strategy
Industry
Retail
Company
Williams-Sonoma
Geography
North America, USA
Additional info
Includes charts and/or data analysis
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